The catalogue

Programmes, not product tours

Each course is written for people already inside a mobile product. We do not certify beginners in “analytics tools.” We teach the craft of App Analytics: what to capture, what to ignore, and how to argue with a chart without dressing it up.

Hands holding a phone with a dark interface

Flagship · 12 weeks

Product Signal Atelier

The full studio: instrumentation ethics, the event catalogue, funnel geometry, thirty-day retention, and paywall arithmetic, with 28 live critiques.

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Smartphone screens showing app interfaces

Intensive · 4 weeks

Retention After the Install

A compressed reading of return curves, first-session design, and the difference between a missing notification and a missing reason to come back.

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Printed charts and a calculator on a desk

Intensive · 3 weeks

Paywall Arithmetic

Trial length, price tests, and the quiet drop between “start trial” and “keep paying.” Worksheet-led, with a single vendor-agnostic model.

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Laptop with code and dark interface in low light

Studio · 2 weeks

Privacy-Respecting Measurement

Consent, ATT-shaped reality, and what remains knowable when identifiers thin out. Written for UK and EU product teams who still have to ship.

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How a circle is run

Intensives are remote-first with one optional afternoon in London when numbers allow. The atelier is hybrid: East Looe for those who can travel, and a camera-on remote table for everyone else. Materials stay available for six months after the last session. Fees are informational on this site; enrolment is arranged by email, not by a checkout form.

If you are unsure which door to take, describe the product and the question you cannot get the dashboard to answer. We will say if the work is ours.

See studio fees